APPROACH

I first designed three reference sizes: 300x250 px for square-like dimensions; 160x600 px for portrait dimensions; and 728x90 px for landscape dimensions. I chose a minimal design that would focus the consumer’s attention on the credit card itself. From these 3 reference sizes, I produced 32 additional sizes to ensure this design was adaptable to any ad space. I also animated the smallest banner sizes to improve the legibility of the type, as the individual frames allowed for larger text. The credit card mockups were a great exercise in the usage of shadowing and gradients to create stylish product mockups. I am proud of this work, because these pieces, with their varied designs and layouts, reached consumers at a variety of touch points in their e-commerce experience.